Beam Suntory


Outspoken Media Group was engaged to identify new opportunities that would increase the multicultural brand reach of Beam Suntory in the New Jersey market. We decided to bring EFFEN vodka onboard to sponsor DJ Naim’s Celebrity Bowling Tournament and Sneaker Expo at Parkway Lanes in Elmwood Park, NJ. Many brand influencers attended the event hosted by Hot 97FM’s DJ Naim including Darian Thompson of the NY Giants and members of the Hip-Hop community such as Naughty by Nature, Sheek Louch of The Lox, DJ Mister Cee, among others. The result was successful African-American engagement and effective integration of the EFFEN vodka brand message into a lifestyle activation and exclusive entertainment experience.