The film Ex$pendable starring Gary Sturgis, Taral Hicks, Omillio Sparks, and Sundy Carter debuted in 2010. Outspoken Media Group
co-produced the film and negotiated a national distribution deal with Maverick Entertainment Group. We also executed digital & social media, experiential marketing, and public relations campaigns for the film. Our team generated press materials, which resulted in features on various blogs and websites. Outspoken Media Group created and managed a Facebook fan page in order to provide an interactive platform for consumers to engage the stars of the film. We also hosted a standing room only film screening in Brooklyn, New York as well as a star-studded after party in Manhattan with music provided by the world famous DJ Kid Capri. The result was a captive buying audience at various retail outlets such as Best Buy, Target, and Wal-Mart.