HPNOTIQ
CHALLENGE
The aqua blue drink dubbed “the drink of choice of celebrities” wanted to create a multicultural brand experience in Miami.
STRATEGY
We hosted a film screening in South Beach, Florida during the American Black Film Festival. Many brand influencers attended the event including members of the Miami Dolphins organization, among others.
RESULTS
Successful African American engagement and effective integration of the Hpnotiq brand message into a lifestyle activation and exclusive entertainment experience.
