The aqua blue drink was dubbed "the drink of choice of celebrities" by WNBC-TV. Outspoken Media Group was carefully selected to create a multicultural brand experience in Miami. We hosted a film screening in South Beach, Florida during the American Black Film Festival. Many brand influencers attended the event including members of the Miami Dolphins organization, among others. The result was successful African American engagement and effective integration of the Hpnotiq brand message into a lifestyle activation and exclusive entertainment experience.