THE MARRIAGE CHRONICLES (MOVIE)
Entertainment One needed marketing and public relations services for the film The Marriage Chronicles. Our goal was to increase African American consumer awareness about the DVD release date. Outspoken Media Group implemented an extensive digital marketing campaign and executed social media engagement. We created and managed a Twitter account in order to provide an interactive platform for fans to engage the stars of the film. Outspoken Media Group secured interviews for Terri J. Vaughn on several popular radio shows in key African American markets such as Atlanta, Chicago, Los Angeles, New York, and Washington, D.C. We also conceptualized and interviewed Terri J. Vaughn for a 700-word blog "Marriage Can Be Better the Second Time Around" and secured placement on Essence.com. The campaign resulted in approximately 6 million media impressions.