EX$PENDABLE
CHALLENGE
Secure national distribution, marketing and publicity for the film Ex$pendable starring Gary Sturgis, Taral Hicks, Omillio Sparks and Sundy Carter.
STRATEGY
Executed digital, social media, experiential marketing and publicity campaigns for the film. Created and managed a Facebook fan page to provide an interactive platform for consumers to engage the stars of the film. Hosted a standing room only film screening in Brooklyn, NY and a star-studded after party in Manhattan with music provided by the world famous DJ Kid Capri.
RESULTS
Negotiated a national distribution deal with Maverick Entertainment Group. Secured a buying audience at retail outlets such as Best Buy, Target and Wal-Mart. Made available to stream on Amazon Prime Video. The film was co-produced by Outspoken Media Group.