Sheldon Shaw leads the creative output from concept to production for Outspoken Media Group. He is responsible for overseeing creative development, programming and brand messaging. Mr. Shaw has extensive experience as a film producer, writer and editor. He founded Potential Films, who’s slogan “Wasn’t Filmed Didn’t Happen” reinforces their mission to make dreams a reality. His highly acclaimed documentary, This is For Toronto, secured a licensing deal in 2017 with Urban Movie Channel (UMC), an over-the-top SVOD service operated by AMC Networks that was rebranded as Allblk in January 2021. Mr. Shaw continues to develop new content both domestically and internationally.