Provide a new method for ALLBLK (formerly UMC) to reach multicultural Gen Z consumers, build excitement for programming available on the digital channel, stimulate consumer interest among young African Americans as well as further the organic reach of the brand.

The inaugural HBCU Cinema Experience provided a new method to authentically engage HBCU students. The campus activation gave ALLBLK the opportunity to build excitement for their highly anticipated release NINA, starring Zoe Saldana and David Oyelowo. A student panel took place after the advance screening to discuss the film and social issues in the black community. Attendees at Hampton University and Clark Atlanta University walked away enriched, informed and galvanized by the entertainment and information provided on campus.

• Approximately 400 attendees
• Attendees received immeasurable insight about the film industry
• Participating HBCU students received valuable hands on experience
• Attendees received a free 30-day ALLBLK subscription and complimentary earbuds
• 10 lucky raffle winners received an ALLBLK annual subscription
• Disseminated a press release that resulted in online pickups by Miami Herald, Boston Globe and Star Tribune
• Students recorded video testimonials that captured feedback about the NINA screening
• Created a comprehensive post-marketing campaign
• Produced the HBCU Cinema Experience Sizzle Reel and shared on Outspoken Media Group related social media platforms
• Reached a potential audience of 246,944,100