HBO POV CAREER CONVERSATIONS
CHALLENGE
Develop a HBCU virtual event that generates heightened awareness for off camera career opportunities to future multicultural film and television professionals. Promote the HBO POV (Power of Visibility) initiative and HBO’s continued commitment to diversity.
STRATEGY
Created the virtual event, HBO POV Career Conversations, featuring Hollywood’s best behind-the-scenes talent of color. They discussed their career journey through candid conversation with students from 10 top HBCUs. Secured actor and host Terrence J to moderate the career panel, which included Shiona Turini (Costume Designer, Insecure), William Oaks IV (Production Manager, We’re Here), Daysha Broadway (Editor, Insecure and A Black Lady Sketch Show), Nora Mendis (Production Designer, Betty), Alliah Sophia Mourad (Executive Producer, Betty) and Victoria Mahoney (Director, Lovecraft Country). The participating schools included Benedict College, Clark Atlanta University, Florida A&M University, Hampton University, Jackson State University, Morehouse College, North Carolina A&T State University, Spelman College, Tuskegee University and Xavier University of Louisiana.
RESULTS
- Approximately 100 students from the 10 participating HBCUs attended the virtual career panel on Zoom
- Attendees received immeasurable insight about off-camera career opportunities from Hollywood’s best behind-the-scenes talent of color, who discussed their professional journey through candid conversation
- Participating HBCU students were encouraged to share about their HBO POV Career Conversations experience on social media using the hashtag #HBOPOV
- Participating HBCU students were given the panelists’ social media handles to follow
- Terrence J did 1 in story Instagram post about the virtual event (3.1 Million Followers)
- Produced the HBO POV Career Conversations Recap Video that features quotable moments from the virtual event (Full Length and 60-Second Clip)
- Shared the HBO POV Career Conversations Recap Video on Outspoken Media Group related social media platforms