HBO
CHALLENGE
Coordinate HBCU outreach at Morehouse College and Spelman College for the purpose of organizing in-person activations during SpelHouse Homecoming.
STRATEGY
Coordinated the execution of a Photo Booth experience at Market Friday and a Saturday Tailgate Tent Footprint during SpelHouse Homecoming. Led all communication with Morehouse College and Spelman College on behalf of HBO. Gained activation participation of Morehouse College and Spelman College. Guided in-person communication between the participating HBCU faculty members and Team Epiphany. Shared on social media videography and photography activation highlights. Coordinated sponsorship at Morehouse College Parents & Family Weekend.
RESULTS
- Communication between the participating HBCU faculty members, HBO and Team Epiphany
- Homecoming Market Friday Photo Booth Activation Coordination at Spelman College
- Homecoming Saturday Tailgate Tent Footprint Activation Coordination at Morehouse College
- HBCU Student and Faculty Engagement
- Post-Marketing consisting of social media posts including videography and photography activation highlights
- Generated approximately 40k impressions on social media
- HBO MAX sponsorship at Morehouse College Parents & Family Weekend
