SASHA’S WORLD
CHALLENGE
Create a children’s entertainment show which features top African American influencers and resonates with audiences of all ages.
STRATEGY
Developed a short form entertainment show that consists of a fun-filled dialogue between a precocious little girl and industry insiders. Sasha’s World stands out with the Q&A led by a child, which captures the vulnerability of our guests and delivers must see content. The show features actress and comedian Luenell, the NFL’s first African American female coach Collette V. Smith, Grammy Award Winning Hip-Hop group Naughty by Nature, Black Girls Rock! Award Recipient and HOT 97 Alum DJ Cocoa Chanelle, among others.
RESULTS
Successful African American engagement, celebrity endorsements and millions of social media impressions on Facebook, Instagram, Twitter, LinkedIn and TikTok.