All STAR COMEDY JAM - LIVE FROM SOUTH BEACH
CHALLENGE
Elevate public awareness for the live taping of Shaquille O’Neal Presents: All Star Comedy Jam – Live from South Beach for CodeBlack Entertainment.
STRATEGY
Implemented a digital marketing campaign. Executed social media engagement on Facebook and Twitter. Engaged the target audience by including top brand influencers.
RESULTS
This campaign led to a standing room only event during the American Black Film Festival. The comedy special debuted to rave reviews from critics and viewers on the premium cable television network Showtime.