THE INJUSTICE FILES: HOOD OF SUSPICION
CHALLENGE
Tasked by Emmy nominated filmmaker Keith Beauchamp with the responsibility of driving African American viewer awareness for the television premiere date of The Injustice Files: Hood of Suspicion.
STRATEGY
Implemented a digital marketing campaign and executed social media engagement in order to further the organic reach for the one-hour television special.
RESULTS
The show debuted on the cable television network Investigation Discovery to rave reviews from critics and viewers.
The Injustice Files: Hood of Suspicion Preview